Founders - The Goodwash Company

Ein Hanes

Our Story

We wanted to create a luxury Welsh brand with a humble social conscience…

A brand that would look good in the finest of washrooms from Port Talbot to New York, feel good on the most sensitive of skin and fur whilst doing good by addressing some of the social issues within local communities. 

We started working with locally sourced organic essential oils on the kitchen table in Barri, developing natural products based on age old remedies.

Mandy Powell

Mandy, an ex Welsh International Hockey and Touch Rugby Player previously worked as UK Business & Marketing Manager within a corporate for over 10 years. Fundamentally a disruptor with a desire to make a difference, Mandy questioned the bigger purpose. Mandy is passionate about improving the lives of animals and driving a conscious consumer movement. Mandy hopes to use all her learnings from sport and the commercial world to create a sustainable business that achieves social change for both animals and people.

Kelly Davies
Kelly a former Wales and Professional Footballer is an award winning Social Entrepreneur. An Ashoka Fellow and creator of Vi-Ability and Football CEO. Kelly is passionate about providing opportunities for those individuals at risk of unemployment and suffering from disadvantage, to realise their true potential. With a proven track record of transforming over 10,000 lives in the past 8 years, Kelly sees ‘Goodwash’ as an opportunity to test an emerging model in the social enterprise sector + further upscale impact within this important space.


Maisy Powell (2006 – 2021)
Spoilt at heart Westie Maisy wants to ensure that all dogs have access to the same high end luxury products that feel good and look good on their bathroom shelf -just as their owners do. Maisy understands some dogs have sensitive skin so ensured our #woofwash was not only really good for getting rid of fleas with tea tree natural essential oil to soothe and protect, but also chemical free and kind to dogs with more sensitive skin

Duffle Powell (2010 – 2018)
Duffle was a Labradoodle and not too fond of a bath or shower. Duffle was very kind hearted and wanted to support all her sisters and brothers that have been less fortunate in life, driving awareness of all animal cruelty especially local puppy farming. Duffle loved to play ball in the park and to accompany the team on 10k charity runs and events.

Duffle’s legacy lives on and is with us in all we do at Goodwash.

Meet our team

J S I Coles

Dr CCG Rhys-Dillon

S E Lima

“Authenticity is key to everything we do…”

The Goodwash Company 2019