THE EDIBLE SOAP

A Bold Protest Against Hygiene Poverty in the UK

Hygiene poverty affects 5.3 million adults in the UK, forcing them to choose between eating and washing every day. In response, Saatchi and Saatchi have partnered with The Good Wash and The Hygiene Bank to create The Edible Soap—a protest product designed to raise awareness about this shocking choice millions are forced to make. 

All profits from the sale of The Edible Soap go directly to The Hygiene Bank, an organisation working to provide essential hygiene products to those in need. Every purchase helps support this vital mission, ensuring that more people can access the hygiene products they need.

Our team have been working hard to deliver a worlds first edible soap at our HQ in Barri A massive thanks to the Welsh Food Technology centre and Swansea University for supporting us along our journey!!

If you’d like to do more, please consider signing the Hygiene Bank UK petition to remove VAT on soap, making hygiene products more affordable for everyone.

Together, we can tackle hygiene poverty and create lasting change. Purchase a virtual Edible soap here and support the protest!