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Significant expansion ahead for GoodWash to enable even greater good.
Welsh, multi-award-winning wash brand The GoodWash Company, has today announced its plans to scale the business and increase its potential to deliver even more social and ethical good in the future.
The company, which was founded in 2017 by Mandy Powell and Kelly Davies, is based on the simple premise of ‘changing the world one wash at a time.’ The business has seen unprecedented growth over the last two years and, despite the pandemic, the pair have continued to win awards for their luxury, ethical wash brand whilst driving the business to the forefront of social enterprise in Wales and the UK.
The Goodwash Company sells its wash and lifestyle products directly to customers via its website www.goodwash.co.uk, as well as wholesale sales to retailers, luxury hospitality and corporate businesses, plus it launched a permanent retail store at the Goodsheds in Barry in 2020. This exceptional growth has led the founders to consider how best to structure and scale the business for the future to maximise the potential to make social impact across Wales and globally, with the foundations for their ambitious plans are starting to take shape. Mandy explains,
“Goodwash’s purpose and luxury products have really resonated with our fabulous customers since we launched. They understand the social impact a business that focuses on profit for purpose can make, alongside experiencing our award winning, cruelty free products. To keep providing an excellent service to our customers, add breadth to our social impact and be able to compete on the global stage we know we need to become more agile and now is the right time to make some changes to the way we run the business.”
In order to do this we have an ambitious roadmap in place for the next 6 months. We have increasing our operational capacity, modified our roles and creating new local employment.
This will not only allow The Goodwash Company to maximise sales and profits that will be used via the Goodwash Foundation CIC to increase the support to charities, groups and projects which improve the lives of people and animals, but will also lay the foundations for an equity raise later this year to support global growth.
From the 16th July, Kelly will be stepping down from the day-to-day operations of the business, Kelly comments,
“Founding Goodwash is up there with my proudest achievements. Starting out from bottling in Mandy’s garage, getting up at 5am to sell at Christmas markets to featuring in Michelin Star restaurants, John Lewis, Harrods, and an eBay national advert It has been a whirlwind. I am so proud of what we have accomplished and we really couldn’t have done it without our team. What is even more inspiring is the impact we have made to individuals, communities and charities over the last 3 and a half years. Our aim was to also inspire mindset and behavioural change amongst the public, encouraging them to think carefully about every purchase they make and the positive difference it could make in the world – we have so many examples we could draw upon of achieving that”
Mandy adds, ‘This is a natural evolution for the business to maximise it’s potential to ‘change the world one wash at a time. I am excited to lead the business into its next phase’
‘Just think of the social good The Goodwash Company will be able to deliver with those volumes of sales.’
Goodwash also plan to open a local hub in Barry in the autumn to provide manufacturing capacity for their hand made soap bars and candles, which will create both volunteering and employment opportunities, whilst supporting local disadvantaged members of the community.